THE CORE

AlmaBorealis doesn't make beautiful clothing for the sake of it. Each garment has to earn its existence on this planet. It is so very important to AlmaBorealis not to clutter up or create a mess for the future generations to clean up. As we make for children, we think of the child and how our design decisions could impact the very wearer's environment when they have grown up. We learn from Maria Montessori, to encourage creative thinking and independence, and to make connections into the wider world. We inspire from Circular Economy business model where the use of natural resources is minimised and waste is designed out of the life cycle of the product. This means our products will benefit the child as they use it by stimulating their imagination and encouraging life long skills, and we aim to offset the energy used to create the product through the pro-longed life-in-use-phase, to ensure that the earth is left as we found it on our departure. 

EDUCATION

AlmaBorealis makes knitted clothing. These pieces are designed to bring add joy and playfulness into the everyday lives of young children, or adventurous older ones. Dressing up encourages independent dressing, it takes the wearer into imaginary play and feeling different types of textures stimulates the senses and allows the world to expand!

THE MAKING OF THE PIECES

The production of AlmaBorealis clothing is carefully planned. British sheep wool or alpaca is used, because we believe it is good to support a local business. Wool and alpaca are naturally biodegradable and won't accumulate into the landfill waste of the future generations. These fibres are soft and warming to touch, but breath, allowing comfort even through the wildest adventures and can be composted at the end of their lives if they are passed repairing or hand-me-downs! The manufacturing (will) take(s) place on the beautiful island of Shetland, where a small textile production unit allows Maija some time off her hand operated knitting machine to concentrate on perfecting the environmental values, processes and most importantly, the communicating of the project to you, wider audience.

CREATIVITY AND CRAFT SKILLS

By embedding interactive, educative elements within a garment, it gains added value and is likely to be kept longer through an emotional bond which is created between the child and their garment. These elements such as sewing, embroidery or crochet, bring closer the past of traditional crafts, allowing fine motoric sklls to develp as well as encouraging creating thinking, problem solving skills and concentration. Many of the interactive activities are approached with a parent, increasing lovely, quiet family time whilst switching off the tablets...…………………………………………...Perhaps our generation needs to re visit the importance of these skills, for the whole of the society:

bbc.co.uk/education-46019429