Whilst we are living in an age where clothing is coming out of our ears, clogging up our landfills, plastic pollution is taking over, were throwing stuff away because we are losing the skills to look after things, to repair our stuff and use less… it didn’t feel right to go on business as usual designing more stuff for kids that consume our finite natural resources and aren’t designed for reuse, repair or recycling, and are only used for a minuscule amount of time.
Simultaneously, if we look at kidswear closely, this has been pretty much without exception been designed, made and purchased by an adult. We though it could be nice to give an opportunity for kids to be more involved, explore and express our inner selves through clothing, like us adults do, each day !
So we designed Let Me Make My Own Clothing. A circular economy kidswear concept that allows children to become active participants in the making of their own clothing. The garment assembled by the child, elongated along growth spurts, and repaired in response to wild adventures. The garment range accompanies the child along their early years and is eventually transformed into a soft toy or a cushion, containing all those memories made during years of wear, allowing the raw materials to stay in use indefinitely and igniting sustainable thinking.
Thinkers and creators of child inclusive clothing and other curiosities that explore the merging of children's design and early childhood development theories, promoting life long skills in a child.
Makers of clothing that invite a child to create, think, play, learn and grow with their clothing, providing a platform for deeper learning experiences. Problem solving, creative thinking, adaptive mindset as well as independent dressing go hand-in-hand with an everyday garment and maybe even pour some fun in a morning routine.
Facilitators of creative workshops for children (and sometimes adults too!) to engage with their creativity and making skills, to ignite curiosity for craft and self-expression through clothing.
Almaborealis was set up by knitwear designer Maija Nygren when during her studies, when she began to question the role of the designer, the industry and the end user and decided to explore avenues to maintain her passion of knitted textiles whilst considering the environmental impact of each piece.
Awards and nominations: 2019 Semi-finalist at Converge Challenge 'Impact Category', Venture Award Winner by Center for Entrepreneurship, University of Dundee
2017 Carr Doughty Bursary, The Worshipful Company of Framework Knitters BUAS Bursary, Border Union Agriculture Society